AAJ KI DELHI/KABIR ALI
India’s most trusted news network NDTV, along with partner Dettol, is back with the fifth season of the NDTV-Dettol Banega Swachh India campaign supported by Campaign Ambassador Amitabh Bachchan, to lend support to the Government of India’s Swachh Bharat Abhiyan.
With cleanliness and hygiene becoming a growing concern in the country Banega Swachh India is aimed at spreading awareness about sanitation, empowering citizens with better hygiene and sanitation facilities across the country and working with partners to support ground interventions for construction and maintenance of toilets and driving behavioral change.
At the launch of this season there was a call to action for pledges to adopt the Swachh Agenda, urging citizens to reach out to each other and help spread awareness; to follow the example set by children; requesting faith leaders to come together to spread the message of cleanliness and hygiene awareness and to gift and plant trees to help curb the menace of air pollution. During a lively panel discussion held at the launch an emphasis was placed on the need to plant many more trees. Also discussed was the immediate and urgent need to curb air pollution, which has placed almost all India’s major cities among the worst polluters in the world.
India’s most trusted news network NDTV, along with partner Dettol, is back with the fifth season of the NDTV-Dettol Banega Swachh India campaign supported by Campaign Ambassador Amitabh Bachchan, to lend support to the Government of India’s Swachh Bharat Abhiyan.
With cleanliness and hygiene becoming a growing concern in the country Banega Swachh India is aimed at spreading awareness about sanitation, empowering citizens with better hygiene and sanitation facilities across the country and working with partners to support ground interventions for construction and maintenance of toilets and driving behavioral change.
At the launch of this season there was a call to action for pledges to adopt the Swachh Agenda, urging citizens to reach out to each other and help spread awareness; to follow the example set by children; requesting faith leaders to come together to spread the message of cleanliness and hygiene awareness and to gift and plant trees to help curb the menace of air pollution. During a lively panel discussion held at the launch an emphasis was placed on the need to plant many more trees. Also discussed was the immediate and urgent need to curb air pollution, which has placed almost all India’s major cities among the worst polluters in the world.
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